For many Florida landowners, going the For Sale By Owner (FSBO) route sounds like the ideal way to save on commissions and stay in control. And it can be—if you know what you're doing.
This guide breaks down the FSBO land sale process in Florida so you can avoid common missteps, handle paperwork with confidence, and explore how UNITY can support you, even if you don’t use a realtor.
Why Sell Land in Florida by Owner?
Choosing to sell your land without an agent has its benefits, especially in today’s digital-first real estate landscape.
Advantages include:
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No commission fees — You avoid paying 5–6% in realtor commissions.
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More control — You set the terms, pricing, and buyer interactions.
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Direct communication — You handle buyer questions and offers yourself.
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Faster decisions — No waiting on third parties for approvals or responses.
However, FSBO sellers take on all the responsibilities—pricing, legal paperwork, marketing, and closing logistics. That’s where a trusted partner like UNITY can make the difference.
How to Price Your Land Accurately
Land pricing isn’t as straightforward as pricing a home. Florida’s land values vary widely depending on zoning, access, development potential, and location.
Here’s how to get it right:
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Use comparables: Look up recently sold land parcels in your area using public records or sites like Zillow or Realtor.com.
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Understand your land's unique factors: Consider road access, proximity to utilities, zoning type, size, and shape.
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Use tools: UNITY’s Land Value Calculator helps you estimate value based on data-backed insights.
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Consider holding costs: Factor in property taxes, HOA dues, or maintenance fees if your land sits unsold.
If you want a starting point, UNITY can provide a no-obligation cash offer based on your parcel ID or property address.
Essential Paperwork for FSBO Sales
Selling land in Florida by owner requires being organized and legally prepared. Here's what you’ll need:
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Deed (typically a Warranty or Quitclaim Deed)
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Parcel ID or full property address
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Recent property tax statements
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HOA disclosures (if applicable)
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Awareness of title issues, liens, or back taxes
At closing, a licensed title company typically:
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Performs a title search
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Drafts the deed
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Collects and distributes funds
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Files the new deed with the county
If you're working with UNITY, we coordinate this process for you and cover most standard closing costs, though specific fees like estoppel letters may remain your responsibility.
How to Market Land as a FSBO Seller in Florida
Marketing is where many FSBO sellers get stuck—but it doesn’t need to be overwhelming. You don’t need to be a marketing expert to get interest in your land.
Here are several effective ways to reach buyers:
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List online: Post your land on platforms like Zillow, Craigslist, Land.com, and Facebook Marketplace.
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Create your own web listing: Free tools like Google Sites or Carrd.co can help you create a one-page listing with photos and details.
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Leverage local visibility: Use community bulletin boards, neighborhood groups, or local real estate Facebook pages.
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Use UNITY’s direct offer service: Skip the listing altogether by getting a direct cash offer at unityknows.com/check-your-offer.
Make sure to include clear photos, GPS coordinates or map links, and any known features such as nearby utilities or paved road access.
How UNITY Supports FSBO Sellers
Selling land by owner doesn’t mean doing it alone. UNITY helps FSBO sellers keep control while streamlining the process.
Here’s what you get with UNITY:
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No-obligation offer based on real data
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Title and closing coordination handled in-house
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No inspections to schedule — we do due diligence ourselves
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No listing needed — no cleaning or marketing effort required
If you're looking for a buyer you can trust to move forward without hassle, UNITY is here to guide you at every step.
Common Mistakes FSBO Land Sellers Make (and How to Avoid Them)
Mistake 1: Overpricing the land
Solution: Use comps, valuation tools, and get a baseline offer from UNITY to check your expectations.
Mistake 2: Missing documents
Solution: Be ready with your deed, tax statements, and parcel ID. A title company will guide the rest.
Mistake 3: Misleading or vague listings
Solution: Be clear about access, zoning, and whether utilities are available. These affect value and buyer confidence.
Mistake 4: Accepting verbal or unverified offers
Solution: Request written offers with proof of funds. UNITY provides transparent, cash-backed offers.
Mistake 5: Not disclosing encumbrances
Solution: UNITY or your title company will catch liens, back taxes, or easements—but early disclosure speeds up closing.
FAQ: Selling Land by Owner in Florida
Q: Can I sell land in Florida without a realtor?
A: Yes. As the landowner, you’re legally allowed to sell the property directly to a buyer.
Q: Do I need to pay for a lawyer?
A: Not necessarily. In Florida, title companies usually handle the legal aspects. UNITY partners with trusted firms to ensure a smooth process.
Q: What if I owe back taxes or HOA fees?
A: UNITY can often work with the title company to resolve these at closing, or adjust the offer accordingly.
Q: Do I need to pay closing costs?
A: UNITY covers most standard closing costs. However, fees tied to specific HOAs or legal processes may remain the seller’s responsibility.
Q: How long does the process take?
A: Most UNITY closings take 30 to 45 days, depending on title readiness and due diligence findings.
Final Takeaway
Selling land in Florida by owner is entirely possible—and often profitable—when done right. With the right preparation and a knowledgeable partner like UNITY, FSBO doesn’t have to feel like going it alone.
Ready to get a no-pressure offer for your land? All you need is your parcel ID or property address to begin.