Selling your land in Florida without a realtor can save you thousands in commissions, but it also means you’ll need to take on some of the responsibilities yourself. This guide will walk you through exactly what you need to do in 2025 to sell your land independently—safely and successfully.
Why Skip the Realtor?
Here are a few common reasons Florida landowners choose to go the "For Sale By Owner" (FSBO) route:
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Avoid paying 5–10% commission fees
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Maintain full control over pricing, negotiation, and timing
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Market the property your way—targeting investors, builders, or end-users directly
That said, skipping the realtor doesn’t mean skipping the process. Here’s what to focus on.
Step-by-Step: How to Sell Land in Florida Without a Realtor
1. Get Your Property Ready
Even for raw land, presentation matters. Clean up debris, take clear photos, and consider adding basic signage if allowed by the county.
Also, compile any documentation you have:
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Deed or title
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Recent survey
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Tax records
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Utility maps (if applicable)
2. Understand the Value of Your Land
Pricing is where most FSBO sellers get stuck. If you price too high, it may sit. Too low, and you risk losing out.
Use these tools to help:
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Public property records for nearby sales
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Online platforms like Zillow, Redfin, or LandWatch
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Ask local builders or investors for informal feedback
Still unsure? UNITY offers free no-obligation land evaluations.
3. Decide How You’ll Market It
To sell land without an agent, marketing becomes your responsibility. Consider these channels:
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Facebook Marketplace or Buy/Sell groups
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Craigslist (see our guide on how to sell land on Craigslist)
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Land-specific platforms like Land.com or LotNetwork
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Direct mail to nearby owners or developers
Clear descriptions, high-res images, and an honest outline of access and utility availability are key.
4. Communicate with Buyers
You’ll be handling all buyer questions, so be prepared to explain:
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Lot size and boundaries
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Access and easements
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Zoning and permitted uses
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Any restrictions, dues, or liens
Stay professional and responsive, and always meet buyers safely if in person.
5. Handle the Paperwork
This is one of the most important areas where mistakes can cost you. Here’s what you’ll likely need:
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Purchase and Sale Agreement
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Copy of the deed
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Legal description and parcel ID
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Property disclosures (if applicable)
You’ll also need to:
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Hire a title company or real estate attorney to close
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Confirm no outstanding liens or legal issues
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Resolve unpaid taxes or HOA fees
UNITY can also help refer a reputable title company to guide you through.
Pros and Cons of Selling Land Without a Realtor
Pros:
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Save on commission
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Full control over pricing, buyers, and negotiations
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Direct relationship with buyer
Cons:
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More work
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Greater risk of paperwork mistakes
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You may miss out on higher offers due to limited exposure
How UNITY Can Help
Want to avoid the listing process but still get expert help? UNITY offers a hybrid solution. You can request a fair cash offer and skip the traditional hassles:
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No listings or agent fees
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We’ll verify zoning, title, and taxes for you
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You’ll receive support through every step
FAQ: Selling Land Without a Realtor in Florida
Q: Is it legal to sell land in Florida without an agent?
A: Yes. Property owners have full rights to sell their land independently.
Q: Do I need a lawyer to sell land on my own?
A: It’s not legally required, but hiring a title company or real estate attorney is strongly recommended to handle closing and legal paperwork.
Q: Can I use an online listing platform instead of a realtor?
A: Absolutely. Many sellers find success on Zillow, LandWatch, Facebook Marketplace, or Craigslist.
Q: How long does it take to sell land without an agent?
A: It depends on demand in your area. On average, sales close in 30–90 days if priced right and legally prepared.
Q: Can I sell inherited land without a realtor?
A: Yes, but make sure the probate process has been completed and recorded in the correct Florida county.
Selling land in Florida without a realtor isn’t for everyone, but if you’re organized, it can be a profitable path. And if you ever need a simpler solution, UNITY is always here to help.
