How to Post Land for Sale Online

Selling land online gives you access to a wider pool of buyers—but only if you do it right.

This guide outlines a step-by-step strategy for listing your land effectively on popular platforms like Facebook Marketplace, Zillow, Craigslist, and LandWatch. You'll also learn how to make your listing stand out with visuals, descriptions, and pricing tactics that work.

Step 1: Prepare the Land for Listing

Before you even open a listing platform, take time to make your land ready for buyers:

• Clear brush, trash, or fallen branches to improve visibility and access.

• Mark boundaries so buyers can understand the lot’s layout.

• Gather documents like the deed, tax bill, survey, and parcel ID.

• Take photos or drone footage that showcase views, terrain, or features.

Buyers are more likely to engage when they see a well-presented property with accurate, complete information.

Step 2: Choose the Right Platform

Each online marketplace offers different benefits. Here are the best options:

• Facebook Marketplace: Free and widely used, especially for local buyers. Also post in relevant local land and real estate groups.

• Craigslist: Great for local traffic but expect a mix of serious and casual interest.

• Zillow / Trulia / Realtor.com: High-traffic sites that allow land listings (some require agent access).

• LandWatch / Lands of America / Land.com: Ideal for rural, recreational, and off-grid land.

Step 3: Create a Compelling Listing

Here’s what your listing should include:

Catchy title: Include acreage, location, or standout feature. (e.g., “5 Acres with Pond Access in Marion County”)

Photos (6–10+): Showcase boundaries, topography, trees, water features, road access, or scenic views. Consider golden-hour lighting or seasonal shots.

Video/Drone (Optional): Adds professionalism and helps buyers visualize the land from above.

Property Description:

• Lot size and parcel ID

• Zoning and permitted uses

• Utility status (power, water, septic)

• Access roads or easements

• Nearby towns or attractions

• Top features: views, wildlife, timber, farming potential, etc.

Asking Price: Base it on comps, zoning, size, access, and utility connections.

Step 4: Post It Right

Each platform has its own formatting rules. Tips to keep in mind:

• Use the correct category (Land / Misc. Real Estate / Farm & Garden).

• Double-check your location tag to ensure the property appears in search.

• Include clear contact info or direct messages.

• If allowed, link to more photos or drone footage.

Step 5: Follow Up and Screen Leads

Once your listing is live:

• Respond quickly to inquiries—buyers expect near-instant replies.

• Screen buyers: Ask their timeframe, budget, and intent.

• Avoid scammers: Never accept overpayments or give out personal banking info. Insist on closing through a licensed title company.

• Keep records of messages, offers, and counteroffers.

More on this: How to Avoid Scams When Selling Land Online

Pro Tips for Better Results

• Use maps or screenshots with lot lines to help buyers visualize boundaries.

• Highlight use cases: hunting, development, farming, off-grid, RV, etc.

• Consider staging with flags or signage to guide in-person visits.

• Relist weekly on platforms like Facebook or Craigslist to keep visibility up.

Looking for ideas? Try this tool: Land Listing Creator

Sell Your Land Without Listing

Want to skip the process entirely?

UNITY buys land directly. You don’t have to create listings, meet buyers, or handle title work. We’ll send a no-obligation offer and close through a licensed title company.

• No agents
• No fees
• No online scams
• Fast, reliable closings

Learn more here: Sell Your Land to a Direct Buyer

Listing your land online can work—if you do it right. If you’d rather skip the hassle, UNITY is here to help. Get a no-hassle, no-listing offer today.