When inheriting or owning unused land can sometimes feel more like a burden than a blessing—especially if you don’t plan to develop or live on it. Maintenance costs, property taxes, and paperwork can quickly pile up. The good news? You can now sell land online in a fast, simple, and efficient way—turning an unused asset into cash with minimal stress.
This guide will walk you through the steps to sell your land online, whether you're looking for the fastest way to close a deal or want to explore different listing options. By the end, you'll have a clear understanding of how the process works, what your options are, and how UNITY—can buy your land directly, with no commissions or listing headaches.
Why Sell Land Online on your own?
Selling land online is becoming the preferred option for many landowners. Here's why:
1. Selling Online Means Faster Sales
Traditional land sales can take months, sometimes even years. Selling online often cuts that timeline down to just a few weeks. You can reach motivated buyers faster and move forward without delays.
2. Selling on Your Own Can Help You Save Money
By selling your land yourself (FSBO – For Sale By Owner), you skip the agent commissions that usually take 5% to 10% of the sale. Online tools and direct buyers also help cut down on marketing and paperwork costs.
3. You Reach More Buyers
Listing your land online gives it national exposure. That means more eyes on your property—from investors and developers to everyday buyers searching for land. It can open up more opportunities, as long as you’re ready to handle the full process—inquiries, negotiations, paperwork, and all. More visibility is great, but it works best when paired with a solid plan and follow-through.
As you've seen throughout this article, selling land online comes with a lot of perks. It's convenient, digital, and way more flexible than traditional methods. You can sign documents electronically, get offers over the phone, and manage most of the process without even leaving your home.
What Are Your Options for Selling Land as Owner? 2 Main Routes to Selling Land Online
But it’s important to understand that selling land online is a broad concept—it can refer to different paths, depending on how hands-on you want to be and how quickly you want to close.
Here are the two main options:
1. Sell to a Direct Land Buyer (Like UNITY)
This is the most straightforward way to sell your land online. You simply fill out a quick form, get a no-obligation offer, and if you accept, the buyer handles the rest—paperwork, title transfer, and closing. It’s ideal if you want speed, simplicity, and a guaranteed sale without listing your land or dealing with agents.
2. List Your Land on Real Estate Platforms
This is the DIY route. You take control of the sale by creating your own listing on websites like Zillow or LandWatch. You’ll be in charge of pricing, photos, marketing, talking to buyers, and negotiating the deal. It can work well if you’re comfortable doing the legwork and have time to wait for the right buyer.
So, whether you're leaning toward selling directly to UNITY, you can click here to get a data-backed cash offer with zero obligations—simple, fair, and handled with care.
But we also know that selling land is a big decision. That’s why we’ve created guides, tips, and resources for landowners who are considering listing their land themselves. If you decide to go that route, we’re here to help with practical advice every step of the way.
Where to list your Land online?
Once your land is ready—and by ready, we mean you’ve got clear photos, all your documents in order, and maybe even a recent survey—it’s time to put it in front of potential buyers.
The good news? The internet gives you tons of platforms to do just that. You’ve got two main routes: niche land websites and broader real estate platforms.
If you're selling rural, agricultural, or investment property, land-specific sites like LandWatch, LandFlip, or Lands of America are solid options. These platforms attract serious buyers already searching for land—and they understand the value of raw or undeveloped property.
If your land is closer to towns or cities, or you just want to reach a wider audience, you can also list it on Zillow or Craigslist. These sites tend to bring in more casual buyers, but the visibility can still pay off—especially for residential or buildable lots.
Each platform has its pros and cons, so the “best” one depends on your land, your timeline, and your ideal buyer.
Final Recommendations for Selling Land Online
Once your land is listed, the real work begins—attracting the right buyers and closing the deal. Here are some key tips to help your property stand out and sell faster:
1. Think like a buyer: What would catch your attention? Highlight your land’s key features like a great location (near a main road, scenic views, or an up-and-coming area), its potential uses (for building, farming, recreation, or investment), and whether utilities like water, electricity, or internet are available.
2. Take great photos: Quality visuals make a huge difference. Try taking pictures during golden hour for better lighting, include wide shots and close-ups of unique features, and if possible, invest in drone photography—especially if your land is large or has a standout landscape.
3. Price it right: Be realistic and strategic. Check comparable sales nearby, and if you're looking for a quicker sale, consider pricing slightly below market value to generate urgency. Offering owner financing can also attract more buyers who may not qualify for traditional loans.
4. Respond fast and qualify buyers: Once the inquiries start rolling in, reply quickly and professionally. Ask for proof of funds or a pre-approval letter to make sure you're dealing with serious buyers. It’s also smart to request an earnest money deposit to confirm their commitment.
5. Make closing easy: Avoid delays by working with a real estate attorney who can help with paperwork and legal details. You can also use a digital closing platform—many allow for e-signatures and online notarization, making everything faster and more convenient.
6. Avoid common mistakes: Don’t overprice your land—this can scare off buyers and lead to long wait times. Be upfront about any issues, like liens or access problems. Being transparent builds trust and keeps things running smoothly all the way to closing.
Why UNITY is the Best Way to Sell Your Land?
At UNITY, we make selling your land simple. Whether you want to avoid agent commissions, skip the long wait times, or just get a fair cash offer without the hassle—we’ve got you covered. Our process is clear, fast, and designed to give you peace of mind.
We buy land directly, so you don’t have to worry about listings, showings, or drawn-out negotiations. If your property has issues like unpaid taxes or title concerns, we’ll work with you to find a solution. From offer to closing, we’re with you every step of the way—with no fees, no surprises, and a process built for landowners who are ready to move forward and need support to get it done.
