If you’re fortunate enough to receive multiple offers for your land, congratulations—that’s a great position to be in. But it can also feel overwhelming.
This guide is designed to help landowners (and UNITY team members guiding them) navigate the process of reviewing, comparing, and choosing the right offer with clarity and confidence.
Understand Why Offers Vary
Land offers often vary in price, terms, and reliability. Two buyers might offer the same dollar amount, but one offer might be more favorable based on:
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Contingencies: Does the buyer require inspections, financing, surveys?
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Timeline: Is one buyer ready to close in 14 days while another needs 60?
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Experience: Are they working with a title company? Are they local?
A slightly lower offer from a direct buyer like UNITY with a clean title process and no agent commission might be more reliable than a higher offer with unknowns.
Read more: Why Landowners Trust UNITY
Know Your Priorities
Before comparing offers, ask yourself:
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Is speed more important than price?
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Am I looking for a stress-free experience, or am I comfortable negotiating?
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Do I have time to wait for the “best” offer, or do I need to sell soon?
Understanding your goals helps frame which offer is actually best for your situation.
Explore tips in How to Choose a Reliable Company to Sell Land
Evaluate Offer Terms Carefully
Here's a checklist of what to look at beyond just the number:
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Who pays closing costs? UNITY covers most standard fees.
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Contingencies: Are there escape clauses or unclear conditions?
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Earnest money: Has the buyer deposited funds into escrow?
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Timeline: Can they close on your schedule?
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Communication: Have they been clear and consistent?
A clean offer is worth more than a complicated one.
Don’t Ghost Anyone
If UNITY is competing for a parcel and a seller mentions another offer, we don’t pressure—we explain our process and let the numbers and reliability speak for themselves.
As a seller: It’s OK to ask questions or request more time. Don’t feel rushed. Respectful communication with all buyers helps you maintain credibility and keep options open.
Use UNITY’s Offer as a Baseline
UNITY offers are based on:
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Comparable sales
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Location and zoning
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Access and marketability
Even if a seller is weighing offers, our data-backed pricing gives them a grounded benchmark. Encourage them to share the other offer terms (not just price) so we can help them evaluate.
More here: How We Value Your Land Fairly
Red Flags to Watch For
If a seller gets another offer, watch for signs it may not close:
- Unlicensed “wholesalers” with no intent to buy themselves
- High-pressure deadlines or last-minute price changes
- No deposit made
- Buyer avoids the title company or delays paperwork
UNITY can close, fund, and handle title—many others can’t.
FAQ
Q: Can I accept more than one offer?
A: No. Once you’ve signed a purchase agreement, you’re contractually bound unless the deal is canceled.
Q: What if I accepted a higher offer but the buyer vanished?
A: It happens. If that buyer failed to perform, you can reopen communication with UNITY or another party.
Q: Can I counter an offer?
A: Yes. UNITY can revise our terms if something material changes—like competing offers or new title info.
Q: Will comparing offers delay my closing?
A: Not necessarily. Just be transparent about your timeline.
