Selling your land in Florida without a realtor can save you thousands in commissions, but it also means you’ll need to take on some of the responsibilities yourself. This guide will walk you through exactly what you need to do in 2025 to sell your land independently—safely and successfully.
Here are a few common reasons Florida landowners choose to go the "For Sale By Owner" (FSBO) route:
Avoid paying 5–10% commission fees
Maintain full control over pricing, negotiation, and timing
Market the property your way—targeting investors, builders, or end-users directly
That said, skipping the realtor doesn’t mean skipping the process. Here’s what to focus on.
Even for raw land, presentation matters. Clean up debris, take clear photos, and consider adding basic signage if allowed by the county.
Also, compile any documentation you have:
Deed or title
Recent survey
Tax records
Utility maps (if applicable)
Pricing is where most FSBO sellers get stuck. If you price too high, it may sit. Too low, and you risk losing out.
Use these tools to help:
Public property records for nearby sales
Online platforms like Zillow, Redfin, or LandWatch
Ask local builders or investors for informal feedback
Still unsure? UNITY offers free no-obligation land evaluations.
To sell land without an agent, marketing becomes your responsibility. Consider these channels:
Facebook Marketplace or Buy/Sell groups
Craigslist (see our guide on how to sell land on Craigslist)
Land-specific platforms like Land.com or LotNetwork
Direct mail to nearby owners or developers
Clear descriptions, high-res images, and an honest outline of access and utility availability are key.
You’ll be handling all buyer questions, so be prepared to explain:
Lot size and boundaries
Access and easements
Zoning and permitted uses
Any restrictions, dues, or liens
Stay professional and responsive, and always meet buyers safely if in person.
This is one of the most important areas where mistakes can cost you. Here’s what you’ll likely need:
Purchase and Sale Agreement
Copy of the deed
Legal description and parcel ID
Property disclosures (if applicable)
You’ll also need to:
Hire a title company or real estate attorney to close
Confirm no outstanding liens or legal issues
Resolve unpaid taxes or HOA fees
UNITY can also help refer a reputable title company to guide you through.
Pros:
Save on commission
Full control over pricing, buyers, and negotiations
Direct relationship with buyer
Cons:
More work
Greater risk of paperwork mistakes
You may miss out on higher offers due to limited exposure
Want to avoid the listing process but still get expert help? UNITY offers a hybrid solution. You can request a fair cash offer and skip the traditional hassles:
No listings or agent fees
We’ll verify zoning, title, and taxes for you
You’ll receive support through every step
Q: Is it legal to sell land in Florida without an agent?
A: Yes. Property owners have full rights to sell their land independently.
Q: Do I need a lawyer to sell land on my own?
A: It’s not legally required, but hiring a title company or real estate attorney is strongly recommended to handle closing and legal paperwork.
Q: Can I use an online listing platform instead of a realtor?
A: Absolutely. Many sellers find success on Zillow, LandWatch, Facebook Marketplace, or Craigslist.
Q: How long does it take to sell land without an agent?
A: It depends on demand in your area. On average, sales close in 30–90 days if priced right and legally prepared.
Q: Can I sell inherited land without a realtor?
A: Yes, but make sure the probate process has been completed and recorded in the correct Florida county.
Selling land in Florida without a realtor isn’t for everyone, but if you’re organized, it can be a profitable path. And if you ever need a simpler solution, UNITY is always here to help.