Is Selling Land Online Worth It?

Yes—we definitely think so, when you're selling to a trusted direct land buyer like UNITY. While the internet offers convenience, not every method works for every seller. And going direct can often save you time, stress, and uncertainty.

The internet makes everything feel easier—but is that true when it comes to selling land?

In this guide, we look at whether selling land online is actually worth it for most property owners, what the process looks like, and how it compares to working with direct buyers like UNITY.

The Rise of Online Land Selling Platforms

Over the past decade, websites like Zillow, LandWatch, Lands of America, and Facebook Marketplace have become go-to tools for people trying to sell land without an agent.

These platforms promise visibility, speed, and simplicity. But the reality can be more complicated.

Pros of Selling Land Online

• Reach More Buyers: A digital listing is visible 24/7 to people across the state (or country).
• Save on Commission Fees: You may avoid paying a real estate agent.
• Convenience: You can manage the listing from your laptop or phone.

Cons of Selling Land Online

• You Still Need to Do the Work: Online platforms don’t handle legal documents, due diligence, or title transfers. You’re still responsible for all of that.
• You May Attract Low-Quality Leads: Many online inquiries are from other investors looking to re-flip your deal—or people with no intent to close.
• Listings Can Linger: Just because your land is listed online doesn’t mean it will sell. Some lots sit for months without a single serious offer.

See: Mistakes Stopping You from Selling Land

Online Doesn’t Mean Instant

Many sellers think that listing land online will get them a fast offer, but that’s often not the case.

If your lot doesn’t have utilities, access, or is in a low-demand area, it may sit on the market longer than you expect. Some listings expire with zero activity.

Learn more in: How Long Does It Take to Sell Land in Florida?

A Direct Offer Might Be Easier

Working with a direct buyer like UNITY means:

• You don’t have to create a listing

• We do all the research and due diligence

• We work with the title company for closing

• We make fair, data-based offers and close in 30–45 days

Explore: Sell Your Land to a Direct Buyer

Online Selling Tips (If You Go That Route)

If you choose to list your land online:

• Include photos, parcel ID, and a clear property description

• Disclose anything unusual: wetlands, back taxes, HOA dues

• Be responsive to inquiries—timing matters

Also read: Listing Land for Sale by Owner and Websites to Sell Land Online

FAQ

Q: Can I get scammed selling land online?
A: Unfortunately, yes. Scammers sometimes pose as buyers to get personal information or stall a closing. Use a title company to protect yourself.

Q: Do online listings actually sell?
A: Some do—but many go stale. Results depend on your lot’s location, price, and visibility.

Q: Will UNITY buy land I listed online?
A: Yes. We often make offers on land that’s been listed. You don’t have to remove your listing unless you accept our offer.