Selling Land Without a Realtor in Florida: Here’s the Best Way to Do It

If you’ve been Googling phrases like “how to sell land by owner in Florida” or “best non realtor way to sell land near me,” you’re likely looking to keep more money in your pocket and take control of the process. Maybe you've listed with a real estate agent before and waited months with no offers. Or maybe you simply don’t want to pay a 6% commission on a piece of vacant land in Marion County, Lehigh Acres, or Citrus Springs.

You’re not alone. Thousands of Florida landowners are skipping the traditional listing process—and doing it successfully. The key is having a plan, knowing what buyers expect, and using modern tools and strategies to reach the right people.

In this guide, we’ll walk you through the most efficient ways to sell your land without a realtor—and how UNITY can help make that journey smoother and more profitable.

Why Sell Without a Realtor?

Let’s be honest: most real estate agents focus on homes, not land. Selling land requires a different strategy. No staging, no open houses, no neighborhood comps. Instead, you’re selling possibility—what the land could become.

Here’s why going FSBO (for sale by owner) often works better:

• No commissions to pay
  
  
• You set the price and terms
  
  
• You deal directly with buyers
  
  
• You control the marketing timeline
  
  

Plus, in areas like Cape Coral or Port St. Lucie where land is in demand, direct buyer interest is often higher than you’d expect.

Step-by-Step: How to Sell Land Without a Realtor

1. Gather Your Property Info

Start with the basics:

• Parcel ID or address
  
  
• County zoning
  
  
• Lot dimensions
  
  
• Access type (paved road, easement, etc.)
  
  
• Whether utilities are nearby
  
  

If you're not sure, you can look it up on your county’s property appraiser website or ask UNITY for a free property assessment.

2. Determine a Realistic Price

Land pricing is tricky—too high and it sits; too low and you leave money on the table. Check:

• Recent vacant land sales nearby
  
  
• Price per acre comparisons
  
  
• Whether your lot is buildable or requires mitigation
  
  

Tip: UNITY’s valuation team can help you understand your land’s true market value and what buyers are actually paying.

3. Create a Simple but Clear Listing

You don’t need to be a pro marketer. Focus on:

• Location highlights (e.g., “5 minutes to Ocala National Forest”)
  
  
• Lot features (corner lot, no HOA, paved access)
  
  
• Photos or Google Maps screenshots
  
  
• Contact info and asking price
  
  

Then post it to:

• Craigslist (use the “land for sale by owner” category)
  
  
• Facebook Marketplace and local land groups
  
  
• Zillow (through ForSaleByOwner.com or similar platforms)
  
  

Or better yet, consider listing on your own mini-site using platforms like Carrd or Google Sites—then drive traffic to it with free links or simple outreach.

The Fastest Option: Sell Directly to a Land Buyer Like UNITY

If you're looking for the easiest and quickest non-realtor way to sell land, working with a land-buying company like UNITY is often the most stress-free path. You don’t have to market the land, vet buyers, or worry about inspections.

Why Sellers in Florida Work With UNITY:

• We buy land directly, no agents or commissions involved
  
  
• You don’t need to list or clean the property
  
  
• We handle most standard closing costs
  
  
• If there are back taxes or HOA dues, we’ll help resolve them at closing or factor them into the offer
  
  

Most closings take around 30 to 45 days, and we’ll work with your schedule.

Want to know what your land could be worth? Request a free, no-pressure offer here.

Pros and Cons of Selling Without a Realtor

Still unsure? You can always explore both routes—try selling on your own for 30 days, then get a direct offer from UNITY as a backup plan.

FAQ: Selling Land Without a Real Estate Agent

Q: What is the most efficient way to sell land without using a real estate agent?
A: The most efficient way is to work directly with a land-buying company like UNITY, which handles the entire process for you. If going FSBO, focus on pricing it right, listing it on free platforms, and keeping communication prompt and clear.

Q: Can I use a title company if I sell the land myself?
A: Yes! Title companies can help close FSBO land sales just like agent-led ones. UNITY works with licensed title partners across Florida.

Q: What paperwork do I need to sell land by owner?
A: You’ll typically need a purchase agreement, proof of ownership (deed), and a closing partner like a title company to complete the transfer.

Q: How do I avoid scams when selling land online?
A: Always use a title company, don’t accept overpayments, and verify buyer identity. Need tips? Check out our guide: How to avoid scams when selling land online.

Q: Is it faster to sell to a company like UNITY than listing on Zillow?
A: Yes. Direct buyers like UNITY often close within 30–45 days, whereas FSBO listings can sit for months without activity—especially in rural or slow-moving markets.

Ready to Sell Without a Realtor?

Whether your lot is in Marion County, Cape Coral, or somewhere tucked away in Levy County, selling land without a realtor is absolutely doable—and often more rewarding. If you’re motivated, informed, and ready to act, you can keep full control of the process and walk away with more in your pocket.

Need a hand along the way? Get your land offer today, or explore more Florida landowner tips to help guide your next move.