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Feel Confident Selling Land as an Owner

Written by Ezequiel Freire | Mar 6, 2025 3:49:09 AM

Selling your land on your own is entirely possible. You can do it without involving brokers or agents. Naturally, this approach has its challenges, but it also comes with significant advantages that you may want to enjoy.  

On the one hand, selling without brokers may take a little longer or require a more proactive approach. However, the advantages may include commission savings and higher profits. According to research, people who sell land on their own can save or lose as much as 10 to 20% in selling expenses.

This will also depend on whether you have experience or not. If it is your first time selling your land there’s always a way to do it safely. 

By clicking on any title, you will be redirected to the section. Feel free. 
  • Why Do People Sell Land on Their Own?
  • Tips for Selling Your Land
  • How UNITY Makes it Simply?

Why Do People Sell Land on Their Own?

Selling land as an owner helps you make a higher profit and gives you more control over the process. You can better decide on the price and where to focus your efforts.

Additionally, handling the sale yourself allows you to manage the timing at your convenience. It doesn’t necessarily mean you’ll sell faster, but it means you will not be dependent on the schedule of an agent or negotiator. This also gives you flexibility to make decisions without relying on third parties, if that is what you are looking for.

If you search online, you'll find many stories of land seller who have successfully sold their land using different tools and strategies.

 

+1000 LANDOWNERS HAVE SOLD WITH UNITY 

Sell your land without a real estate agent. We make the process simple and efficient.


Tips for Selling Your Land as an Owner

We want you to enjoy the process of selling your land from the beginning to the end, so you do not have to go through the stresses and strains of complicated procedures or anything extra. 

This is why we want to give you some tips to make the process of selling your land efficient.

1. Define a Reasonable Price

If you want to sell your land, the first thing you must do is to define a reasonable price. To do this, it is key to learn how the value of your land is determined so you can set an appropriate price.

If the price is too high, you could scare away potential buyers, while if it is too low, you could lose a significant part of your potential profit. It is best to compare prices of similar land in your area and analyze factors such as location, size, and market demand.

Take the time to understand how the value of your land is calculated and make sure you set a price that is aligned with current market conditions. Keep in mind that with UNITY you can get a fair price and sell your land without hassle.

2. List Your Property on Listing Sites

Once you have determined a fair price, the next step is to advertise your property to potential buyers, and listing websites are one of the most effective ways to do this. 

When listing your land we recommend that you include good photographs as many times these can be in such low quality that buyers cannot recognize them. It is also important that you include key details such as land size, zoning, and nearby utilities. The more information you provide, the more likely you are to sell your land as owner.

3. Think in a Marketing Strategy: 

Successfully selling land may require more than just listing, as any sale may require a marketing strategy to capture the attention of buyers. First, determine your target audience, are you selling to developers, investors or individuals looking to build a home? Once you identify your ideal buyer, tailor your marketing approach accordingly.

There are now many options that landowners come to use. Good examples are social media, paid advertisements, and real estate forums to effectively market their land. Additionally, you may want to consider networking within your community or working with local businesses that may have connections with interested buyers. 

When you take advantage of digital as well as traditional ways, you will increase your chances of selling.

4. Actively Seek Buyers

It is not enough to wait for them to come to you; you must act to find interested buyers. After all, your goal is to sell your land, and to achieve this you need to be proactive.

5. Prepare All the Documentation

Finally, consider having all documents ready even if a sale has not been completed. By having your paperwork up to date and ready, you can streamline the process. Buyers want to know that the land is legally clear. Start by gathering essential documents, such as the deed, cadastre, zoning and tax records. If your land has restrictions, easements or encumbrances, it is best to disclose them upfront to avoid complications later. 

How Unity Makes Selling Land Directly a Breeze

With Unity, you won’t have to endure long waits—you will receive a no-obligation offer quickly and without unnecessary delays. All you have to do is search for or register your land, and you’ll receive an offer that you can review at your own pace. When you're ready, you can accept the offer and sell your land with peace of mind.

We are here to answer any questions you may have.

Selling your land directly as an owner offers significant benefits, including greater control over the process. With the right approach, you can successfully navigate the sale on your terms.